American Salon

iidentity Salon

Twins and Iidentity Salon co-owners Julie Hudson and Jane Huggins require all of their stylists to go through an apprenticeship program to familiarize themselves with the salon’s clients and how the business operates, and to encourage their creativity. “We don’t just crank out a haircut,” says Julie. “We look at each individual and then go from there. As long as the haircut looks good at the end, it doesn’t matter exactly how they got there.”

The salon, which opened in 2000, has a modern eclectic decor featuring big diamonds painted on the walls in purple, copper, silver and brown and chandeliers over each station. Popular services include foils, cuts and styles, blow-outs and the house specialty—razor-cutting using a straight razor with no guard. According to Julie, the salon attracts a wide range of male and female patrons who want a change and, like the name implies, who are ready for a new identity.

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