We are iidentity


About Us

Since launching in 2000, iidentity has become the go-to salon for anyone wanting fashionable, flattering hair. Located in Brookside, iidentity’s stylists are experts in consultations, on-trend coloring techniques, razor cuts, gray coverage and special occasion hairstyles. Our stylists are known for their expertise and exceptional knowledge and skills.


iidentity is consistently acclaimed as one of the top salons in the state, as well as the country, receiving accolades from such publications as American Salon, Style.List and Oklahoma Magazine.  Voted a Best of Bumble Salon, iidentity is one of the top 50 Bumble & bumble salons in the nation and the top Bb salon in a five-state area.

Our Team

iidentity is dedicated to continuing and advanced education for our stylists. We hold weekly classes with in-house educators for our stylists on color and product to stay current with the latest trends and techniques. We also fly in guest educators to share their ideas in our program and attend hair shows and training workshops around the country - including more than 90 trips to New York City for Bumble & bumble education.

iidentity founders Jane Clayton and Julie Hudson regularly style hair for designers during New York Fashion Week including Karen Walker, Thom Browne, Lacoste, Opening Ceremony and Hood by Air.


Our Products

Bumble & bumble’s extraordinary products are coveted by hairdressers, actors, models and beauty junkies worldwide. As the first Bumble & bumble salon in Tulsa, we like to think we started the trend here. And we keep it going through our passionate dedication to the craft of hairdressing.


We know what B&b products work with what hair and hairstyles, so you look salon perfect every day.

Our Services

Depending on your stylist, haircuts range from $45-$63 and color starts at $60. We’re biased, but we’d recommend any stylist here.


Other services include lip and brow waxing, eyelash applications, special occasion hair and makeup, conditioning treatments and blowouts. We even do on-site and in-house wedding parties.

Hours & Location


Mon – Seasonal

Tues – 9am-6pm

Wed-Thur – 9am-8pm

Fri-Sat – 9am-5pm

Walk-Ins Welcome


3749 S Peoria Ave

Tulsa, Oklahoma 74105

(918) 747-2566


Call us during our regular hours to schedule an appointment – or complete the Request Appointment information below and we'll follow up.